Reebok
Reebok is one of the world's most iconic sportswear brands. Molotov supported Reebok across multiple high profile campaigns, from international shoe releases to pioneering Web3 initiatives and NFT drops.
Our role spanned strategy, paid media, organic copy, creative coordination with external teams, technical partner management, and reporting. We worked closely with Reebok's internal representatives and agency partners to deliver campaigns that performed at a global scale.
The Campaigns
Reebok Shoe Release Campaigns
We supported paid and organic marketing initiatives for the Reebok Leather Legacy and Zig Kinetica II Edge releases. Campaigns ran across Meta and Twitter targeting US and international markets. Over 5 million people reached in 7 days. Strong sell through performance. The campaign was extended due to its success.
Reebok NFTs — 2022
We advised Reebok on their entry into Web3 and supported the launch of their digital collectables initiative. Working with technical partners and Reebok's internal team, we helped bring the NFT drop to market. The release reached 4 million followers across social, with 300 NFTs minted within seconds at an average value of $833 each. The collection hit $250K+ in total aftermarket value within the first hour of launch, one of the fastest selling branded NFT drops of 2022.
What We Delivered
- Paid media strategy and execution across Meta and Twitter
- Organic social copy and content direction
- Web3 strategy and advisory
- Digital collectables launch support
- Technical partner coordination
- Creative collaboration with external agencies and internal teams
- Performance reporting and campaign optimisation
- Multi market campaign rollout