Portfolio

Our Work

A selection of the brands we've partnered with and the results we've delivered. Every project reflects our commitment to strategy-led creative that drives measurable outcomes.

Featured Work

Featured Case Studies

Featured Work

El Jannah

Organic Viral Growth at Scale

Big results don't always require big budgets.

For El Jannah, we consistently generated viral organic content by combining sharp creative concepts, trend intelligence and platform-native storytelling. No forced ads. No overproduction. Just content people genuinely engage with and share. Virality isn't luck. It's strategic execution.

494KViews — one organic post

36.6KLikes on one post

MillionsTotal organic impressions

$0Paid spend on viral content

Why It Performs

Scroll-stopping hooks in the first seconds
Content designed for real platform behaviour
Fast execution on trends and cultural moments
Authentic brand voice that feels human
Built to be shared, not sold

The Impact

Millions of organic impressions
Massive engagement growth
Thousands of shares
Proof that creativity can outperform spend

Organic Viral Moments

494K VIEWS

36.6K LIKES

235K VIEWS

10K LIKES

117.5K VIEWS

5.4K LIKES

128K VIEWS

2.8K LIKES

7.2K LIKES

7.7K SHARES

28.1K VIEWS

854 SHARES

820 LIKES

383 SHARES

1.4K LIKES

1.7K SHARES

See how we transformed the El Jannah Instagram feed →

Featured Work

Reebok

Global Product Launch Campaigns

International campaign rollout for the A$AP Nast Reebok Leather Legacy and Zig Kinetica II Edge releases. We supported the campaign strategy, paid and organic social execution, content creation and copywriting, delivered across global markets.

5M+People reached in 7 days

5M+People reached

7 daysCampaign duration

GlobalInternational rollout

ExtendedCampaign extended due to success

Over 5 million people reached in 7 days. Strong sell-through performance. Campaign extended due to success.

Featured Work

HANA WALLET

Web3 Debit Mastercard — National Launch Campaign

HANA Wallet partnered with Mastercard to launch the HANA Web3 Debit Mastercard in Australia. Our brief was clear — take a technical fintech product and make it feel relevant, accessible and desirable for everyday Australians. We led the full creative production from concept to camera. Storyboarding, scripting, talent management, wardrobe, props, location logistics and a full day production shoot in Bondi alongside lo-fi city content captured across Sydney. The campaign assets ran across paid social and organic channels.

National LaunchHANA Web3 Debit Mastercard in Australia

2025 — OngoingActive partnership

1 DayFull Bondi production shoot

MastercardOfficial launch partner

What We Delivered

Campaign strategy and creative direction. Full storyboarding and scripting. Talent management and wardrobe. Multi-location production shoot across Sydney CBD and Bondi Beach. Lo-fi city content series. Advert video production. Photography and social assets for paid and organic use.

Campaign Videos

Campaign Photography

“Molotov exceeded expectations from day one. No hand holding, just straight to execution. They feel like an extension of our team, not an outside agency.”

— Mark, Founder, HANA Wallet

Featured Work

PREFECTURE 48

Launch Strategy & Social Media for Sydney's First Japanese Precinct

Prefecture 48 is home to six dedicated experiences including four dining restaurants, a whisky bar and a patisserie. We were brought in to build the social presence from the ground up, developing the pre-launch, launch and post-launch strategy with a limited resource library, creating teaser content and establishing a base following for each sub-brand before the doors even opened.

10KOrganic followers before launch

6Distinct brand experiences

2024Launch year

$0Paid following — all organic

What We Delivered

Pre-launch, launch and post-launch social media strategy. Go-to-market planning with limited resource library. Teaser content creation. Ongoing social media management. Video and photography content production. Sub-brand social presence establishment.

10,000 organic followers before the doors opened. A fully established social presence across six brand experiences. Built from zero with no paid following.

Campaign Photography

More Work

More Results

NFTs

Reebok NFTs — 2022

4M followers reached · $250K+ collection value in under 1 hour

300 NFTs minted within seconds at $833 average item value. The collection hit $250K+ in total value within the first hour of launch, reaching 4 million followers across social. One of the fastest-selling branded NFT drops of 2022.

CAMPAIGN

Hearthe Cake Launch — 2026

Relaunch of the most Instagrammed cake in the world

A full relaunch campaign for the most Instagrammed cake in the world. We produced an interview-style video with the founder, built a Valentine's Day soft launch strategy, and secured press coverage off the back of organic momentum. Creative direction, production and distribution — all handled.

PAID ADS

Salon Warehouse

90% reduction in cost per sale · Doubled all-time best Black Friday sales

Under $2,000 total spend. 20% cheaper ad spend across the board.

“I love working with the Molotov Creative team... This is a true 5 star service.”— John Brennan, Founder, Salon Warehouse Australia

LEAD GEN

Oolaboo

130 national salon leads in 2 weeks · €500 budget · 10%+ meeting rate within 72 hours · 50x cheaper than the previous internal lead campaign

Molotov delivered 130 leads with a 10%+ meeting rate in under 72 hours — at a fraction of the cost. Estimated lead value: €40,000–€100,000 per year.

50x cheaper. 350% better results. Under 72 hours.

“In 2015 we were introduced to Molotov Creative by one of our relations in Australia. They quickly gained insight into the Oolaboo organisation, our customers, and the media itself. Molotov Creative is friendly, energetic, solution-oriented and always honours agreements — the distance between Australia and the Netherlands is never seen as an objection.”— Richard Wilmink, Co-Founder, Oolaboo and FNGRPRNTS