Portfolio

Our Work

A selection of the brands we've partnered with and the results we've delivered. Every project reflects our commitment to strategy-led creative that drives measurable outcomes.

Featured Work

Featured Case Studies

Featured Work

El Jannah

Organic Viral Growth at Scale

Big results don't always require big budgets.

For El Jannah, we consistently generated viral organic content by combining sharp creative concepts, trend intelligence and platform-native storytelling. No forced ads. No overproduction. Just content people genuinely engage with and share. Virality isn't luck. It's strategic execution.

El Jannah charcoal chicken social media campaign by Molotov Creative
494KViews — one organic post
36.6KLikes on one post
MillionsTotal organic impressions
$0Paid spend on viral content
Why It Performs
  • Scroll-stopping hooks in the first seconds
  • Content designed for real platform behaviour
  • Fast execution on trends and cultural moments
  • Authentic brand voice that feels human
  • Built to be shared, not sold
The Impact
  • Millions of organic impressions
  • Massive engagement growth
  • Thousands of shares
  • Proof that creativity can outperform spend
Organic Viral Moments
El Jannah viral social media content 1 by Molotov Creative
494K VIEWS
36.6K LIKES
El Jannah viral social media content 2 by Molotov Creative
235K VIEWS
10K LIKES
El Jannah viral social media content 3 by Molotov Creative
117.5K VIEWS
5.4K LIKES
El Jannah viral social media content 4 by Molotov Creative
128K VIEWS
2.8K LIKES
El Jannah viral social media content 5 by Molotov Creative
7.2K LIKES
7.7K SHARES
El Jannah viral social media content 6 by Molotov Creative
28.1K VIEWS
854 SHARES
El Jannah viral social media content 7 by Molotov Creative
820 LIKES
383 SHARES
El Jannah viral social media content 8 by Molotov Creative
1.4K LIKES
1.7K SHARES
View Full Case StudySee how we transformed the El Jannah Instagram feed →
Reebok global product launch campaign by Molotov Creative Sydney
Featured Work

Reebok

Global Product Launch Campaigns

International campaign rollout for the A$AP Nast Reebok Leather Legacy and Zig Kinetica II Edge releases. We supported the campaign strategy, paid and organic social execution, content creation and copywriting, delivered across global markets.

5M+People reached in 7 days
5M+People reached
7 daysCampaign duration
GlobalInternational rollout
ExtendedCampaign extended due to success

Over 5 million people reached in 7 days. Strong sell-through performance. Campaign extended due to success.

View Full Case Study
Featured Work

HANA WALLET

Web3 Debit Mastercard — National Launch Campaign

HANA Wallet partnered with Mastercard to launch the HANA Web3 Debit Mastercard in Australia. Our brief was clear — take a technical fintech product and make it feel relevant, accessible and desirable for everyday Australians. We led the full creative production from concept to camera. Storyboarding, scripting, talent management, wardrobe, props, location logistics and a full day production shoot in Bondi alongside lo-fi city content captured across Sydney. The campaign assets ran across paid social and organic channels.

HANA Wallet Web3 debit card national launch campaign
National LaunchHANA Web3 Debit Mastercard in Australia
2025 — OngoingActive partnership
1 DayFull Bondi production shoot
MastercardOfficial launch partner
What We Delivered

Campaign strategy and creative direction. Full storyboarding and scripting. Talent management and wardrobe. Multi-location production shoot across Sydney CBD and Bondi Beach. Lo-fi city content series. Advert video production. Photography and social assets for paid and organic use.

Campaign Videos
Campaign Photography
HANA Wallet Web3 campaign content 1
HANA Wallet Web3 campaign content 2
HANA Wallet Web3 campaign content 3
HANA Wallet Web3 campaign content 4
HANA Wallet Web3 campaign content 5
HANA Wallet Web3 campaign content 6
HANA Wallet Web3 campaign content 7
HANA Wallet Web3 campaign content 8
HANA Wallet Web3 campaign content 9
HANA Wallet Web3 campaign content 10
“Molotov exceeded expectations from day one. No hand holding, just straight to execution. They feel like an extension of our team, not an outside agency.”
— Mark, Founder, HANA Wallet
View Full Case Study
Prefecture 48 Japanese precinct Sydney launch campaign
Featured Work

PREFECTURE 48

Launch Strategy & Social Media for Sydney's First Japanese Precinct

Prefecture 48 is home to six dedicated experiences including four dining restaurants, a whisky bar and a patisserie. We were brought in to build the social presence from the ground up, developing the pre-launch, launch and post-launch strategy with a limited resource library, creating teaser content and establishing a base following for each sub-brand before the doors even opened.

10KOrganic followers before launch
6Distinct brand experiences
2024Launch year
$0Paid following — all organic
What We Delivered

Pre-launch, launch and post-launch social media strategy. Go-to-market planning with limited resource library. Teaser content creation. Ongoing social media management. Video and photography content production. Sub-brand social presence establishment.

10,000 organic followers before the doors opened. A fully established social presence across six brand experiences. Built from zero with no paid following.
View Full Case Study
Campaign Photography
Prefecture 48 Japanese precinct Sydney campaign content 1
Prefecture 48 Japanese precinct Sydney campaign content 2
Prefecture 48 Japanese precinct Sydney campaign content 3
Prefecture 48 Japanese precinct Sydney campaign content 4
Prefecture 48 Japanese precinct Sydney campaign content 5
Prefecture 48 Japanese precinct Sydney campaign content 6
Prefecture 48 Japanese precinct Sydney campaign content 7
Prefecture 48 Japanese precinct Sydney campaign content 8
Prefecture 48 Japanese precinct Sydney campaign content 9
Prefecture 48 Japanese precinct Sydney campaign content 10
Prefecture 48 Japanese precinct Sydney campaign content 1
Prefecture 48 Japanese precinct Sydney campaign content 2
Prefecture 48 Japanese precinct Sydney campaign content 3
Prefecture 48 Japanese precinct Sydney campaign content 4
Prefecture 48 Japanese precinct Sydney campaign content 5
Prefecture 48 Japanese precinct Sydney campaign content 6
Prefecture 48 Japanese precinct Sydney campaign content 7
Prefecture 48 Japanese precinct Sydney campaign content 8
Prefecture 48 Japanese precinct Sydney campaign content 9
Prefecture 48 Japanese precinct Sydney campaign content 10
More Work

More Results

Reebok NFTs — 2022 case study hero image by Molotov Creative
NFTs

Reebok NFTs — 2022

4M followers reached · $250K+ collection value in under 1 hour
300 NFTs minted within seconds at $833 average item value. The collection hit $250K+ in total value within the first hour of launch, reaching 4 million followers across social. One of the fastest-selling branded NFT drops of 2022.
Reebok NFTs — 2022 campaign content 1 by Molotov CreativeReebok NFTs — 2022 campaign content 2 by Molotov CreativeReebok NFTs — 2022 campaign content 3 by Molotov Creative
Hearthe Cake Launch — 2026 case study hero image by Molotov Creative
CAMPAIGN

Hearthe Cake Launch — 2026

Relaunch of the most Instagrammed cake in the world
A full relaunch campaign for the most Instagrammed cake in the world. We produced an interview-style video with the founder, built a Valentine's Day soft launch strategy, and secured press coverage off the back of organic momentum. Creative direction, production and distribution — all handled.
Hearthe Cake Launch — 2026 campaign content 1 by Molotov CreativeHearthe Cake Launch — 2026 campaign content 2 by Molotov CreativeHearthe Cake Launch — 2026 campaign content 3 by Molotov CreativeHearthe Cake Launch — 2026 campaign content 4 by Molotov CreativeHearthe Cake Launch — 2026 campaign content 5 by Molotov CreativeHearthe Cake Launch — 2026 campaign content 6 by Molotov Creative
Salon Warehouse case study hero image by Molotov Creative
PAID ADS

Salon Warehouse

90% reduction in cost per sale · Doubled all-time best Black Friday sales
Under $2,000 total spend. 20% cheaper ad spend across the board.
“I love working with the Molotov Creative team... This is a true 5 star service.”— John Brennan, Founder, Salon Warehouse Australia
Salon Warehouse campaign content 1 by Molotov CreativeSalon Warehouse campaign content 2 by Molotov CreativeSalon Warehouse campaign content 3 by Molotov CreativeSalon Warehouse campaign content 4 by Molotov CreativeSalon Warehouse campaign content 5 by Molotov CreativeSalon Warehouse campaign content 6 by Molotov Creative
Oolaboo case study hero image by Molotov Creative
LEAD GEN

Oolaboo

130 national salon leads in 2 weeks · €500 budget · 10%+ meeting rate within 72 hours · 50x cheaper than the previous internal lead campaign
Molotov delivered 130 leads with a 10%+ meeting rate in under 72 hours — at a fraction of the cost. Estimated lead value: €40,000–€100,000 per year.
50x cheaper. 350% better results. Under 72 hours.
“In 2015 we were introduced to Molotov Creative by one of our relations in Australia. They quickly gained insight into the Oolaboo organisation, our customers, and the media itself. Molotov Creative is friendly, energetic, solution-oriented and always honours agreements — the distance between Australia and the Netherlands is never seen as an objection.”— Richard Wilmink, Co-Founder, Oolaboo and FNGRPRNTS
RFOX case study hero image by Molotov Creative
WEB3

RFOX

$1.4M raised at launch · Appreciated to $8.3M · 500% token increase
NFT and Web3 sales strategy that delivered from day one.
“Dave's expertise in NFT and Web3 played a key role in executing sales that brought impressive outcomes.”— Leo Clifford, RFOX
El Jannah — 100K Chicken Giveaway — 2026 case study hero image by Molotov Creative
COMMUNITY

El Jannah — 100K Chicken Giveaway — 2026

#1 App Store · 100,000 free chickens redeemed
Full community management across IG, FB and TikTok. All 100K redeemed ahead of schedule with national media coverage.
El Jannah — 100K Chicken Giveaway — 2026 campaign content 1 by Molotov CreativeEl Jannah — 100K Chicken Giveaway — 2026 campaign content 2 by Molotov CreativeEl Jannah — 100K Chicken Giveaway — 2026 campaign content 3 by Molotov CreativeEl Jannah — 100K Chicken Giveaway — 2026 campaign content 4 by Molotov CreativeEl Jannah — 100K Chicken Giveaway — 2026 campaign content 5 by Molotov Creative
Feed Transformations

Before and After.
See the Difference.

EL JANNAH

El Jannah social media feed before and after transformation

SAKÉ

Saké Restaurant social media feed before and after transformation

HEARTHE

Hearthe social media feed before and after transformation

ELVYS MEATS

Elvys Meats social media feed before and after transformationFeed Before UsFeed With Our Lead

BITESIZE GROUP

Bitesize Group social media feed before and after transformationFeed Before UsFeed With Our Lead

LIZ & BETTY

Liz and Betty social media feed before and after transformationFeed Before UsFeed With Our Lead

CAT & FIDDLE

Cat and Fiddle social media feed before and after transformationFeed Before UsFeed With Our Lead
Visual Work

Campaign Photography

Professional food photography by OneCut Studios for Molotov CreativeAperol Spritz cocktail photography for Sydney hospitality clientArtisan bread photography for Sydney bakery campaignBar snacks platter photography for Sydney venue social mediaBitesize Group biscuits product photographyBitesize Group biscuit preparation behind the scenesStacked burger food photography for hospitality clientSydney cafe lifestyle photography for social media contentFresh ceviche dish photography for restaurant social mediaPineapple cheesecake dessert photography for hospitality campaignCheese platter food photography for venue social media contentEl Jannah charcoal chicken food photographyCharcoal chicken with garlic sauce photography for El JannahChocolate dessert photography for Sydney restaurant campaignChocolate product photography for hospitality clientChristmas gift product photography for seasonal campaignCocktail photography for Sydney bar social media contentCoffee and biscuit beach lifestyle photographyPasta cooking action shot for restaurant content creationCoral trout dish photography for premium Sydney restaurantMoody cocktail photography for Sydney bar social mediaFrench cuisine photography for Sydney restaurant campaignHandheld burger lifestyle photography for hospitality clientHandheld cake lifestyle photography for bakery campaignHandheld cocktail lifestyle photography for bar campaignJapanese wagyu steak photography for premium restaurantMacro cocktail detail photography for bar social mediaMacro food preparation photography for restaurant contentMacro restaurant dish detail photographyMacro steak detail photography for premium dining contentJapanese steak macro photography for restaurant campaignNigiri sushi photography for Japanese restaurant social mediaEl Jannah outdoor picnic lifestyle photographyPizza food photography for Sydney restaurant social mediaPremium cocktail photography for upscale Sydney barRestaurant kitchen cooking action photographyRock oysters photography for Sydney seafood restaurantSaké Restaurant dragon egg dessert photographySaké Restaurant ramen dish photography for social mediaDark moody steak photography for premium restaurantStrawberry watermelon cake photography for bakery campaignSydney Chinese restaurant dish photographySydney cafe breakfast photography for social media contentSydney chicken shop food photography for social mediaSydney cocktail photography for bar social media campaignSydney bar cocktail photography for hospitality clientSydney restaurant food photography by Molotov CreativePremium Sydney restaurant dish photographySydney pub food photography for social media contentSydney pub live sport atmosphere photographySydney restaurant lobster dish photography

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