HANA Wallet
HANA Wallet is building the everyday money application that bridges blockchain and real world finance. Molotov acts as HANA's fractional Growth Manager, working directly with the core team and global partners to drive adoption across Australia and Southeast Asia.
Our role spans marketing strategy, partnerships, business development, and creative production. We don't sit on the periphery. We operate as a senior extension of the HANA team, aligned to product strategy, distribution, and long term positioning.
What We Do
- Led GTM strategy and national rollout of the HANA Web3 Debit Mastercard in Australia across PR, paid media, content, partnerships and external teams
- Directed international product launches across Vietnam and SEA for HANA Play, HANA Earn, and remittance features in partnership with MoneyGram and Stellar Development Foundation
- Built and managed regional marketing partners to scale acquisition and localised campaigns across emerging markets
- Drove strategic partnerships and ecosystem initiatives
- Owned creative direction for major launches including storyboarding, scripting, video and photo production, and paid performance assets
- Supported grant programs and strategic initiatives to accelerate integrations, scaling, and market expansion
The Production
We led the full creative production from concept to camera for the national Australian launch. Storyboarding, scripting, talent management, wardrobe, props, location logistics, and a full day production shoot in Bondi alongside lo fi city content captured across Sydney. Campaign assets ran across paid social and organic channels.
Molotov exceeded expectations from day one. No hand holding, just straight to execution. They feel like an extension of our team, not an outside agency.