El Jannah
El Jannah is one of Australia's most loved charcoal chicken brands. We've been their social media and content partner for multiple years, and the partnership is still going. Our brief has always been the same: show up in feeds in a way that feels real, relatable, and worth sharing.
Our role goes beyond content. We act as a senior creative and strategic extension of the El Jannah team, bringing structure and focus to a fast moving brand with high expectations. We help the brand speak authentically to its audience — content that feels true to who El Jannah is, not just what's trending. Every piece of content, every community interaction, and every creative decision is made with the brand's voice and long term reputation in mind.
What We Handle
- Organic social media strategy and management
- Content production, hi fi and lo fi, across Meta and TikTok
- Full community management and outreach
- Creative strategy and concept development
- Trend intelligence and cultural moment execution
- Reporting and performance analysis
- Streamlined communications with the internal team
Why It Performs
- Scroll stopping hooks in the first seconds
- Content designed for real platform behaviour
- Fast execution on trends and cultural moments
- Authentic brand voice that feels human, not corporate
- Built to be shared, not just seen
Organic Viral Moments
100K Chicken Giveaway
We managed full community activity across Instagram, Facebook and TikTok for El Jannah's 100,000 free chicken giveaway campaign. All 100K redemptions were completed ahead of schedule, with national media coverage off the back of the organic momentum.
The Feed Transformation
